Remix Clips for Entertainment Venues
People, people, people...
Large entertainment venues (stadiums, arenas, amphitheaters, concert halls) see a swarm of visitors each year. Ticketmaster sold over 500M tickets in 2022 alone. Smaller arenas like Chase Center in San Francisco (18,000 capacity) host ~3 million people per year across 200+ sports, music, and cultural events. A 1% percent increase in spend per attendee at an event can yield a $2-3M bump in sales. Providing a high-quality fan experience can also be rewarding: a 1% increase in capacity utilization (driving increased attendance) can be worth an incremental $10-20M annually for Chase Center. We believe that engaging fans with high-quality digital experiences at the venue is a great way to achieve these business goals.
When to engage
The best time to engage people is when they are physically present at the event, where you have their maximum attention. The majority of engagement prior to the event is around ticket sales and there is little-to-no engagement after the event. Here are some examples of engagement that can transform attendee experiences.
Food & Bevvie
Fan Trivia & More
Help & Support
How to engage
The best way to engage people is by augmenting their physical presence with unique digital experiences, custom-crafted to their needs, while they are at the event. These should be delivered via their smartphones, which almost all of them carry (and look at) during the event - thanks in part to digital tickets. However, this approach presents three challenges:
Most people do not want to install yet-another-app just for their one-time visit to the event. App fatigue is very real. Despite investing resources into a venue-specific app, most fans do not use them.
One size does not fit all. The experience for a premium suite guest will be different from that of an opposing team fan or for a 16-year old attendee. The experience during a sporting event will be quite different from that during a music concert. To positively engage a large number of people, a venue would have to build at least a hundred unique digital ‘app-like’ experiences for the year.
Engagement that requires people to provide their phone numbers, emails, or follow others on social media, is bound to have high drop-off rates. The best engagement is the one that respects privacy, while focusing on enhancing the experience while at the event, quickly and easily.
Enter Remix Clips
Remix has three unique platform capabilities that address these challenges.
Remix can deliver App Clips & Instant Apps to event attendees, without downloads! These can be triggered via geo-fencing, QR codes, or NFC tags (preferred). These are rich app-like experiences that live on the user’s smartphone for a short while (1-30 days), with the ability to use the full compute power of the device, and thus the potential for maximizing digital engagement.
Remix enables the rapid build of these mobile & digital experiences, via a ‘live’ visual programming environment, without coding. Thus the effort & time involved in building each unique experience is significantly lower compared to traditional software development.
Local first, privacy first. Remix’s cloud platform augments the mobile experience via ‘push’ notifications and live event updates, while still respecting the user’s privacy.
Here are some details to further illustrate some of the examples shown above.
- Shop merch from your seat: Offering fans the ability to shop for band or team merchandise from their seat and pickup later (e.g. after the show). Users also benefit from the convenience of not waiting in long lines during the show-break or intermission.
- Venue FAQ: Visitors tend to need information such as venue map, customer service, knowing where to find emergency services, etc. Such information available as a Remix Clip can increase visitor satisfaction.
- Live event updates: Fans can get live updates, such as scores from around the league for a particular sport, or set-list updates of the music being played.
- VIP suite services: Premium experiences for merchandise, food & beverage, or other customer service for VIP suite visitors.
- Food & Beverage: Order from your seat & pickup at a kiosk.
- Fan Trivia: Engage your fans with short & fun trivia questions while at the venue
Try one of our example experiences! You can try these in the browser to get an idea of the type of experience you can craft, or even try them on the mobile phone by pointing at the QR code. Note that such experiences can be made available via an NFC tag at the seat, or via geo-fencing at the venue.
I'm a Remix Clip. Scan me!
On a phone? Click to view
To find out more, or to explore ideas or projects you may be considering for such ‘on-demand’ mobile experience, email us at firstname.lastname@example.org
If you wish to find out more about Remix, please email us at email@example.com, or follow us on Twitter @remix_labs
A Better Way to
Build Compose Apps
Building software needs to undergo a radical change in ease of use, access, and development time.
We believe the primary way to drive this change involves two things:
Mar 9, 2023
3 min read